Get Quick Hits in Your Sales and Marketing Segmentation

Get Quick Hits in Your Sales and Marketing SegmentationWhen we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the answer is that it is usually incorrect or at best partially correct. A detailed, analytic look at their customer base shows that some market segments are over-rated by them, some under-rated, and others are ignored or undetected altogether.Play Video »
Published May 10, 2012
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