Because distribution is logistically and tactically intensive, there is often less emphasis on strategy. However, in today’s world of global online competition, e.g. Amazon Supply, strategy is more important than ever. Our strategic work combines rigorous analysis and the intuition gained only from years of experience in distribution. It sets the stage for you to make marketing into a profit center.
- Market analysis
- Competitive strategy
- Positioning and messaging
- Go-to-market strategy
- Campaign planning
- Customer lifecycle management
Real Results Marketing has extensive experience growing revenue and profit with services in customer lifecycle management and integrated marketing. We know how to get customers in the door and maximize lifetime value through integrated multi-channel campaigns.
Customer Lifecycle Management
- Customer Acquisition
- Wallet Share and Growth
- Retention and Re-Acquisition
- E-Commerce development and marketing
- Direct response digital and print marketing
- Inside Sales
For marketing to become a profit center, good measurement is essential. Our analytic approaches to measurement provide fine grained insight into what, who, when, and where products are being purchased. Based on these analytics, you can cost-effectively make adjustments that will maximize customer lifetime value.
- Sweet Spot Analysis
- Customer Lifecycle
- Recency-Frequency-Monetary Value
- Cross Sell
- Pricing Intelligence and Analytics
- Lifetime Value