Robert A. Kelley, CFA

Partner

Robert Kelley has had an extensive career with high-growth companies from venture-capital backed high-technology startups to large public corporations. He has been the founding Chief Technology Officer (CTO) and VP Engineering for Pyramid Technology — one of the leading computer manufacturers now part of Fujitsu Siemens, Decisionism — an early data warehousing and business analytics companies acquired by Broadbase/Kana, and Crosswalk, Inc. and early high-performance grid storage vendor, as well as VP Strategic Marketing.

Rob has been a leader in developing and applying new technologies to a wide variety of business problems including supply chain, customer care, and decision support, and across multiple industries including telecommunications, media, healthcare, manufacturing and financial services. In addition to technology, engineering and marketing roles, Rob is a Chartered Financial Analyst (CFA) and has worked in mergers and acquisitions, strategic investments and regulatory valuations. At Real Results Marketing, Rob creates quantitative analytics models and software applications used for pricing optimization, economic value models, competitive analysis, customer profiles and market segmentation.

Articles