Dean has more than 30 years experience in sales & marketing, including several senior-level positions in marketing and technology leadership, in both public and private equity organizations.
He has rich ecommerce experience, driving distribution customer engagement, leading to millions of dollars in additional revenue and gross profit. Strategies employed include: marketing automation, Salesforce.com CRM, Content Management Systems, ratings & reviews, ask & answer, SEO, and SEM, among others. Additionally, Dean has selected and employed distributor ecommerce solutions driving significant shift to online sales, improving profitability, and customer satisfaction. He is certified in Google AdWords.
Using market research, Dean has a deep understanding of distributor customer needs. He led early mobile-optimized distributor website and app development, resulting in a shift from 18% to 30% of website visitors using mobile devices in less than two years. He was also responsible for leading development of an innovative quick-order application for Apple iOS and Android devices that resulted in new large customer acquisitions and a lower cost to serve for repeat orders.
Dean earned his MBA, with an emphasis in eBusiness, from University of Phoenix while working full time. His undergraduate degree is a Bachelor of Science from Iowa State University.