Do you know which ones want to deal almost exclusively in ecommerce, and which ones value a one-on-one, in-person buying experience? In today’s market, you can’t afford to guess. The risks are just too great.
As Real Results Marketing Managing Partner Jonathan Bein writes recently for MDM, those risks include investing in the wrong resources, or allocating the resources you have to areas your customers don’t value. It all adds up to lost opportunities, and lost revenue.