To be effective, a value proposition must do more than proclaim your wide product selection and competitive prices, or describe your commitment to unmatched customer service. An effective value proposition defines the benefits of your company’s products and services – and makes clear how your company is different from the competition. A good value proposition can drive very real bottom-line results.
So how do you know if yours is an effective value proposition? One symptom that is isn’t as robust as it could be is when your employees can’t describe it consistently. In an article for Industrial Distribution, Real Results Marketing Managing Partner Jonathan Bein describes other key symptoms that your value proposition could benefit from refining and strengthening.