Distributors’ customers are moving away from print and toward digital and in-person shipping, according to research in our report, “What Customers Want.”

A big takeaway from the report is the importance of building an omnichannel approach, an integrated customer experience across every customer touch point. That means aligning your customer-facing employees with your ecommerce channel. In this article for Modern Distribution Management (mdm.com), Real Results Marketing Managing Partner Jonathan Bein talks about why customer service reps, field sales reps and inside sales reps are your most important drivers of online sales. He also talks about how to make sure you’re fully leveraging that resource through the right incentives and training.

Read more: How People Drive Online Sales