Jonathan Bein, managing partner of Real Results Marketing, spoke with Lindsay Konzak on the 3 Aspens Media podcast, Attract. Engage. Grow., about the importance of understanding what your customers want.

He spoke about the importance of knowing what your customers want when it comes to how they shop and buy with you. His insights were based on ongoing surveys of distributors’ customers (now up to 10,000 end-users), which are outlined in Real Results Marketing’s report, What Customers Want, available from MDM.

Listen to the podcast now to learn more about:

  • The cost of not understanding what your customers want
  • The impact of Amazon on distributors
  • Why age matters
  • The differences between end-markets
  • The importance of a clear and credible value proposition