Not enough distributors have destination websites, where a customer will visit before or perhaps instead of plugging their product into Google. Examples include Grainger, Ferguson, MSC Industrial Supply and Amazon. The gap between distributors with destination websites and those without a functional e-commerce platform is quickly widening.
In this article for Supply House Times, Real Results Marketing Managing Partner Jonathan Bein provides four tips for upgrading your customers’ experience on your website. The stakes are high: Between 3% and 5% of customers are at risk per year without an easy-to-use ecommerce platform.
Read more in this article for the American Supply Association’s official publication, Supply House Times: 4 Ways to Make Your Website a Destination