2018 State of E-Commerce in Distribution, part 2: Key Drivers for E-commerce Demand
by Dean Mueller & Jonathan Bein, Ph.D.As part 1 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.
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