2016 State of E-Commerce in Distribution: E-Commerce Races to Maturity
by Jonathan Bein, Ph.D. & Dean MuellerA recent distribution e-commerce survey revealed several key trends: more companies are seeing at least 10% of their total revenue from e-commerce, a quarter of distributors receive 50 percent or more orders by email, and most distributors are requiring a customer to log in to see pricing and purchase products. The primary objectives for e-commerce remain acquiring new customers, enhancing their company brands and improving the user experience.
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