E-Commerce Platform Considerations for B-to-B Distributors
& Jonathan Bein, Ph.D.September 30, 2015Research from our previously published annual 2015 State of E-Commerce Study shows that more than 41% of distributors are generating less than 5% of revenue through e-commerce and only 4.3% of distributors enjoy 40% or more of revenue through the e-commerce channel. In this article, Dean Mueller and Jonathan Bein, Ph.D. explain how distributors can select a robust e-commerce platform.
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