Not if, but how and whenby
& Jonathan Bein, Ph.D.June 2, 2015B-to-B purchasing is experiencing a major shift toward a multichannel model with an online focus. But many distributors have not yet embraced e-commerce fully. This article discusses why it is no longer a question of if a distributor needs an e-commerce presence, but how to do it or how to make the site you have better.
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