2015 State of E-Commerce in Distribution, part 2: Integrated Marketing for Driving E-Commerce Demand
by Jonathan Bein, Ph.D. & Dean MuellerMany distributors assume that they are losing some transactions as a result of having a subpar e-commerce site. Our research strongly indicates that many of these distributors are actually losing customers, not just transactions. It is imperative to find out what your customers require to do business with you.
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