2015 State of E-Commerce in Distribution, part 1: The Maturing E-Commerce Channel
by Jonathan Bein, Ph.D. & Dean MuellerOur latest distribution e-commerce survey revealed several key trends: The percentage of companies with at least 10 percent of their total revenue from e-commerce grew in 2014, and the barriers to entry for deploying an e-commerce site have dropped significantly. This article examines the survey results and how the industry’s e-commerce offerings are maturing.
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