Making Money with Small Customers: Balancing Margin & Cost
The key to success is keeping services costs in line with gross profitby
& Jonathan Bein, Ph.D.October 2, 2014Predicting profitability of an order by measuring average margin is ineffective. Averages are susceptible to outliers and rarely represent the true value of any individual measure within the set. In this article, the authors examine flaws in conventional thinking about margin and provide practical ways to better manage small orders.
Register to read the rest of this article. It's free, and takes just a few seconds.