Best practices for improving the effectiveness of multichannel marketingby
Jonathan Bein, Ph.D.May 19, 2014The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising — but they have not yet effectively integrated tools such as marketing automation and paid search to drive demand. This article looks at how distributors approach demand generation online and ways they can improve the weakest links.
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