by Jonathan Bein, Ph.D. & Jim TenzilloA joint MDM-Real Results Marketing survey revealed that for distributors who have successful catalog and e-commerce channels, a majority believe their catalogs help drive online sales. In this article, the authors examine the synergies between e-commerce and catalogs, and how utilizing the Web in concert with print efforts can result in efficiencies in product data, greater recognition of brand and increased sales.
This is the third in a three-part series of articles examining the state of catalog marketing and e-commerce in wholesale distribution.
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