2011 State of Distributor Marketing: High-Impact Marketing Vehicles
by Jonathan Bein, Ph.D. & Robert A. Kelley, CFAReal Results Marketing in partnership with Modern Distribution Management conducted an online survey of more than 175 distributors to better understand their marketing practices. This article, the second in a two-part series analyzing the results, explores how distributors use different marketing vehicles such as email, the Web, catalogs and more.
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