Real Results Marketing is a marketing strategy and execution firm focused exclusively on the distribution industry.

Founded in 2003, RRM brings unparalleled distributor marketing expertise from our time as successful executives, advisors, and implementers with MRO and OEM distributors of all sizes in a variety of market segments.

Based on real results that we have achieved in the distribution market, we strike the right blend of strategy, execution, and measurement to transform your marketing department into a profit center. Schedule a free assessment with us to discuss your marketing challenges.

We can help you...

Take business away from your competitors

Get customers to buy into new product categories

Acquire new customers

Sell into new market segments

Grow business in small and mid-sized accounts

Prevent customers from leaving you

Benchmarking Reports

2020 State of Distributor Marketing, Part 2: Distributors Aren’t Articulating Their Real Value, Falling Back on Selection, Delivery and Price

Every time we’ve asked distributors in the past five years whether they provide more value than the competition, we have seen the same results. About 90% of respondents in our annual State of Distributor Marketing survey with Modern Distribution Management think they are delivering more value than their competitors: either much more value for a […]

2020 State of Distributor Marketing, Part 1: Distributors Struggle to Balance Digital with the Traditional

The race to embrace digital marketing vehicles continued in the MDM/Real Results Marketing 2019 State of Distributor Marketing survey, potentially at the expense of opportunities that more traditional channels still offer. An analysis of five years of survey data reveals that distributors are focusing more on digital marketing vehicles – email, search and social media […]

Wholesale Distribution Value Series: Creating Value with E-Business at Scale

We saw a dramatic shift in 2017 and 2018 in the amount of reve­nue coming through e-business channels for distributors in part due to a lower barrier to entry for smaller companies; platform costs are less expensive, better product data is available, and dis­tributors in general have more know-how around how to use these technologies. […]

Wholesale Distribution Value Series: Creating Value with a Clear Value Proposition

Given increased global competition and the rise in digital as a major sales channel, a value proposition has never been more im­portant for independent distributors today. Consolidation is also likely to accelerate over the next five years; distributors who have not differentiated will either get acquired or go out of business. A value proposition tells […]