Real Results Marketing is a marketing strategy and execution firm focused exclusively on the distribution industry.

Founded in 2003, RRM brings unparalleled distributor marketing expertise from our time as successful executives, advisors, and implementers with MRO and OEM distributors of all sizes in a variety of market segments.

Based on real results that we have achieved in the distribution market, we strike the right blend of strategy, execution, and measurement to transform your marketing department into a profit center. Schedule a free assessment with us to discuss your marketing challenges.

We can help you...

Take business away from your competitors

Get customers to buy into new product categories

Acquire new customers

Sell into new market segments

Grow business in small and mid-sized accounts

Prevent customers from leaving you

Benchmarking Reports

State of Distributor Marketing, Part 2: Right People, Right Message

In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent they are deploying the various kinds of marketing vehicle (SEO, social media, e-mail, print and telemarketing). The overall trend we identified is […]

The eBusiness and Economic Benefits of Data Synchronization

This paper discusses a research project to investigate how manufacturers and distributors have benefited over time from using the IDEA Connector – an electronic Master Data Management (MDM) platform – and the IDEA Exchange – an electronic data interchange (EDI) for exchanging eBusiness documents – enable trading partners across the electrical industry such as manufacturers […]

2018 State of Distributor Marketing, Part 1: Move to Digital Continues

In our surveys of more than 10,000 end customers, we found that age matters a lot when it comes to how distributors’ customers shop and buy. Millennials prefer electronic methods to all others, with 41 percent using search frequently or very frequently, a higher percentage than other generations. The up-and-coming generation, Gen Z (born between […]

The Impact of Amazon Business on Distributors

Amazon continues to build share into traditional distribution channels. Their obsession for the customer experience raises the bar high for suppliers – distributors and manufacturers – whether you sell through them or not.