Real Results Marketing is a marketing strategy and execution firm focused exclusively on the distribution industry.

Founded in 2003, RRM brings unparalleled marketing expertise from our time as successful executives, advisors, and implementers with MRO and OEM distributors of all sizes in a variety of market segments.

Based on real results that we have achieved in the distribution market, we strike the right blend of strategy, execution, and measurement to transform your marketing department into a profit center. Schedule a free assessment with us to discuss your marketing challenges.

We can help you...

Take business away from your competitors

Get customers to buy into new product categories

Acquire new customers

Sell into new market segments

Grow business in small and mid-sized accounts

Prevent customers from leaving you

Recent Articles

2015 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

Our fourth annual distribution e-commerce survey conducted with MDM revealed several key trends: The percentage of companies with at least 10 percent of their total revenue from e-commerce grew in 2014, and the barriers to entry for deploying an e-commerce site have dropped significantly. This article examines the results of the survey and how the industry’s e-commerce offerings are maturing.

Six Reasons Your Customers Leave Your E-Commerce Site

The barriers to entry for creating a distributor e-commerce site are dropping rapidly. But according to a recent Real Results Marketing survey, many sites are still not getting the revenue traction they expected. Jonathan Bein, Ph.D. and Debbie Paul examine strategies for ensuring your site will grow and not get lost in the shuffle.

Making Money with Small Customers: Defeating the Profit Drag

While small customers present significant challenges for many distributors, implementing changes to how they are served can eliminate the profit drag created by them. This article examines the challenges and provides practical steps for mitigating the profit challenge of small customers.

Making Money with Small Customers: Balancing Margin & Cost

Predicting profitability of an order by measuring average margin is ineffective. Averages are susceptible to outliers and rarely represent the true value of any individual measure within the set. In this article, the authors examine flaws in conventional thinking about margin and provide practical ways to better manage small orders.